About Khurana’s
The Khurana’s Philosophy
At Khurana’s, we believe that clothing is an expression of one’s identity and a reflection of their roots. That’s why we go the extra mile to curate collections that offer our customers a truly enriching cultural experience. Each ensemble in our range is thoughtfully designed, taking into consideration every intricate detail, from the choice of fabric to the prints, patterns and exquisite embroideries.
Whether it’s a grand wedding celebration, a festive occasion, an intimate gathering, or a casual outing – our collections are curated to cater to every sartorial need. We believe that every man, whatever his age, deserves to feel confident, elegant, and connected to his roots. That’s why we offer you a diverse range of styles, designs, and colours, ensuring that there is something for everyone at Khurana’s.
The Force Behind Khurana’s
Khurana’s owes its existence to Vivek Khurana, an Engineer who followed his heart and gave wings to his passion for creating a distinctive clothing brand for men seeking out fashionable but timeless Indian ethnicwear. In an era when fashion was primarily associated with women, Vivek’s unwavering dedication paved the way for Khurana’s to carve its own niche.
His journey of 30+ years is a testament to the power of an uncommon vision pursued with unwavering dedication. Vivek’s creative spirit continues to drive the iconic brand forward, inspiring men to embrace their heritage with pride, grace and confidence.
In Vivek’s words, “I envisioned of Khurana’s as a charismatic every man’s brand. Every day, my team and I strive to make our craftsmanship finer, our quality better, our designs smarter, and our prices lower. In fact, our ‘unreal’ price point is our wow! factor. We work like a close-knit family of karigars (tailors) sharing the dream of making Khurana’s a household name, be it for Kurta-Pyjamas or for Pathani Suits. My high point will undeniably be when Khurana’s gets the ‘hamaara apna’ (our own) tag from our customers – cutting across age and religion – and their families. Unconditional love and ‘apnaapan’ (oneness) is what Khurana’s stands for and expects to earn in return.”
The Khurana’s Legacy
For over three decades now, Khurana’s has been a trusted and revered name in the realm of men’s ethnic fashion in Hyderabad, India. Our journey began in 1991 with a humble store in Siddiamber Bazar, in the quaint Old City area. Our reputation as an ethnic menswear store grew steadily, owing largely to the fact that we trained our focus on making meticulously crafted masterpieces that transformed the wearer and transfixed the viewer!
To cater to the growing demand, Khurana’s came up with large format stores in Toli Chowki and King Koti, Hyderabad. We feel immensely proud and gratified that Khurana’s finds patronage with the discerning crowd, and unsurprisingly, is a brand cherished by generations for its impeccable craftsmanship and timeless designs.
CUSTOMIZATION
Khurana’s proudly houses a state-of-the-art manufacturing unit equipped to produce garments invested with fine detailing and perfect finish. The manufacturing capacity extends from bespoke orders to small lots and bulk orders without any loss in quality, finish or detailing!
Customers can pick from a vast range of fabric swatches available in the showroom, mix ‘n match as per their will or take the advice of our Design Consultants, and place bespoke orders.
With over 3 decades of experience, Khurana’s is adept at predicting fashion trends. So the range available at Khurana’s, be it readymades or fabrics, are exclusive and first-in-market. Which means that you are always the trendiest in town!
